My Experience

My work history consisting of my college and post degree experience.

Digital Marketing Strategist, The Conversation Art Podcast

November 2019- Present

• Analyzed Social Media data analytics to create content for the target audience and increased engagement by 33%.

• Used data analytics to generate actionable insights and provide solutions in creating content geared toward audience interests.

• Monitor market trends, advertise campaigns on social media and create target strategies to increase monthly downloads.

• Create content to promote both the show and artists that are featured in each episode.

Commissioned Artist and Art Consultant, Kara D'Vou

January 2017 - Present

• Create commissioned art for private clients and original collection pieces.

• Consulted clients in search of appropriate pieces to exhibit in chosen spaces.
• Monitored market trends, advertising campaigns on social media, developed pricing and targeting strategies for fine art.

• Designed website, content, strategies for brand awareness, analyzed data and curated material to enhance social media engagement by 450%.

• Analyzed data, curated material, and enhanced social media engagement and have a viewer reach of 9000+ accounts.

• Collaborated with other brands in creating custom art pieces to rebrand their products.

• Created social media content, directed photo shoots and video content, edited photos, and wrote blog posts for 10+ clients.

• Executed art and branding graphic projects for 30+ clients.

• Consulted clients in art, logistics, and community outreach for event planning.

Marketing Coordinator, Zee Najarian

May 2015-Present (Freelance)

Create email-marketing campaigns for Zee’s many training sessions, webinars, and digital brand content for social media (Instagram and Facebook).

• Design email template; increased class sign up rate by 15%.

• Increase social media engagement rate by 25%

• Advise on marketing aspects such as email marketing topics, social media content calendar, and blog posts.

Creative Lead, Oro Central

March 2019-November 2019 (Freelance)

Managed creative processes and initiatives from concept to completion. Ensured visual media was aligned with brand standards.

• Created social media content using Canva, edited photos via Photoshop, and video content using IMovie.

• Directed and executed video and photo-shoots for digital media.

• Fostered idea development for product branding and wrote 5 blog posts.

• Developed strategies for media communication content and increased social media engagement with 2000+ reach.

Payroll Coordinator, Tetra Tech Inc.

October 2016 - March 2019

Coordinated payroll for 3000+ employees for seven pay units on a weekly, biweekly, and monthly basis.
• Increased team communication and workflow fluidity by coordinating team building exercise and events.
• Led a process-improvement initiative from paper to digital hard-drive and cloud storage, which improved productivity by 84%.

• Worked alongside IT and Programmers to create both Cloud Storage and new server for more space and smoother workflow.

• Trained and restructured team workflow when transitioning to the new technology.

• Worked closely with programming team for digital setup of state and governmental garnishment and income withholding system.

Human Resource Information Specialist, Live Nation (Contracted)

January 2016 - August 2016

Transcribed new hire information and setting up taxes in the computerized system.
• Completed and submitted documentation changes for 3000+ new employees.
• Led trainings for 7+ team members and presenting in meetings for changes in workflow.

Alpha Gamma Alpha

Co-Founder and President 10/2012-06/2014

Chief Financial Officer 06/2014-06/2015

Alumni Relations 06/2015-06/2016

October 2012 - June 2016

As cofounder and president, served as a visionary leader and built a strong foundation for future members on UCSB’s Campus. Supervised active members, reinforced policies, and served as advisor as a Senate Board member.

• Spearheaded weekly meetings (10-25 people), monitored team progress, organizational growth, and enhanced member performance by 35% per quarter.

• Utilized leadership and communication skills to execute projects for quarterly goals, and enhanced chapter event engagement by 52%.

• Prepared meeting agendas for 10 executive board members for and team meetings; Ensured meeting minutes were approved, archived, and distributed throughout organization.

• Managed sorority events on a national level for networking, team building, and fundraising for non-profits ranging from 20-300 people.

• Drafted email newsletters, digital cards to donor, meeting agendas, and budget requirements from 20-150 people regularly.

• Managed and created project budgets for 7 chapters and executive board.

Human Resources Assistant, Ease Entertainment (now Entertainment Partners)

May 2015 - August 2015

Assisted the VP of Human Resources (HR) in tasks related to HR paperwork, payroll, and tax setup.
• Played a key role in for compiling employee data and company contracts during the transition of a company acquisition to become a part of Entertainment Partners.

• Organized all employee files and converted all confidential paper documents into secure digital files.

Sourcing Specialist, Source Abroad (Prime)

August 2014- April 2015

Developed relationships and negotiated contract deals with clients in the US and manufacturers in China for mass production of promotional products.

• Served as a liaison between promotional manufacturing facilities in China and US clients; assisted sales representatives in closing deals with clients.
• Assisted in $300K+ worth in sales orders.
• Competitively priced products for 27% profit margin.

• Used Adobe and Photoshop to illustrate product design for Chinese factories.

Middle Eastern Awareness Coordinator

April 2012, April 2013, May 2014

Appointed coordinator representing the Armenian Students Association on campus to plan cultural awareness events on campus one week during spring quarter.
• Facilitated community outreach and Social Media campaigns and press releases for the greater college students and the Santa Barbara Community.

• Partnered up with local food and music vendors to include during festivals or performances.

• Obtained permits to serve food on campus.

• Reserved and coordinated campus facilities for event activities and performances.

• Managed budgets, receipts, contracts, schedule and directed plan of action to committee.

• Attended town hall meetings as a representative to receive funding and permission to keep this program in the institution's budget and yearly agenda.

Operations Manager, Dance With Harout (Student Worker)

January 2013 - February 2014

Coordinated business operations, tracked spent budget and invoices, and performed weekly and monthly assessments with founder on business progression practices.

Managed business functions, bookkeeping and customer service.
• Set business goals for monthly budget and reduced expenses by 30%.
• Advertised via flyers, ads, social media campaigns and email announcements.

• Consulted in innovations with marketing and advertising strategies in membership growth.

• Assisted with social media marketing; Planning course schedules, retreats, in addition to reserving facility space for class and performances.

Marketing Intern, UCSB Men's Division I Soccer (Student Worker)

March 2014 - June 2014

Assist with marketing and public relations campaigns for University Division I games.
• Facilitated community outreach campaigns and press releases for the greater Santa Barbara community, alumni, and college students.

Research Assistant, UCSB Neuroscience and Media Studies (Student Worker)

June 2013 - March 2014

Performed content analysis to examine aggression in subjects in video game violence research.

• Quantified qualified data to measure aggression in the way subjects played the game.

• Assisted in developing codes to perform the content analysis.

• Used Camtasia to record and analyze subjects’ player experience.

Fundraising Manager, Hidden Road Initiative (Campus Organization)

September 2011 - March 2013

Coordinated charity events as Fundraising Manager within the Santa Barbara and Los Angeles community.

• Used social media for global fundraising projects and online campaigns.

• Enhanced community and donor engagement by 56% with providing updates in monthly newsletters, social media, and snail mail.

• Served as liaison between other campus organizations and prospective institutions for collaborations and spreading awareness of future projects.

• Partnered with business owners in raising funds for our projects while promoting 80% to their business.

• Negotiated with business owners with contracts and project fundraising initiatives.